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Michelle Guillemard

Read Michelle Guillemard's blog posts on the Health Writer Hub Blog.

LAST UPDATED June 4, 2022 | FIRST PUBLISHED January 26, 2022 | BY Michelle Guillemard

Addressing vaccine hesitancy in writing: How has COVID-19 changed hesitancy communication, and what works?

To address vaccine hesitancy in writing, it is important to put yourself in your reader’s shoes, demonstrate an understanding of the hesitancy, and form an effective response using evidence-based writing techniques, clear communication, courtesy, and empathy.

Filed Under: Health communication research

30 day health writing challenge the basics

LAST UPDATED June 19, 2023 | FIRST PUBLISHED January 1, 2022 | BY Michelle Guillemard

30-Day Health Writing Challenge: The Basics

30 days of short writing exercises to get your writing muscles working.

Filed Under: 30-day writing challenges

results-driven language

LAST UPDATED May 23, 2024 | FIRST PUBLISHED October 5, 2021 | BY Michelle Guillemard

How do you help your clients achieve their goals? The power of results-driven language

Results-driven language focuses on the specific results you’ve achieved for your clients, not only the tasks you’ve accomplished.

Filed Under: Getting started as a health writer, Growing your career

language and confidence

LAST UPDATED May 23, 2024 | FIRST PUBLISHED July 29, 2021 | BY Michelle Guillemard

How your business language can harm your confidence

When you stop calling yourself a beginner, you will take your career more seriously. You’ll grow faster and gain confidence in your abilities.

Filed Under: Growing your career, How to be a more confident writer

the pros and cons of hourly rates

LAST UPDATED May 23, 2024 | FIRST PUBLISHED June 8, 2021 | BY Michelle Guillemard

The pros and cons of hourly rates

Wondering if it’s better to charge per hour or per project? Here are the pros and cons of hourly rates for freelance health writers.

Filed Under: Freelance health writing, Growing your career

6 tips to help you write clearly about COVID-19

LAST UPDATED August 16, 2022 | FIRST PUBLISHED June 8, 2021 | BY Michelle Guillemard

6 tips to help you write clearly about COVID-19

To alleviate pandemic-related anxiety, aim to provide clear, factual communication that supports health literacy.

Filed Under: Health writing, Writing about COVID-19

freelance health and medical writing business

LAST UPDATED May 23, 2024 | FIRST PUBLISHED April 27, 2021 | BY Michelle Guillemard

3 questions to help you choose a niche for your freelance health & medical writing business

Three essential questions to help you focus and pick the right niche.

Filed Under: Freelance health writing, Growing your career

writing effective subheadings

LAST UPDATED February 10, 2023 | FIRST PUBLISHED April 5, 2021 | BY Michelle Guillemard

How to write effective subheadings for your health content

Subheadings are essential for structure and readability. Here’s how to write effective subheadings that engage your readers and promote literacy.

Filed Under: Health & medical editing, Health copywriting, Health writing, Readability and plain english

write bullet points

LAST UPDATED August 16, 2022 | FIRST PUBLISHED March 30, 2021 | BY Michelle Guillemard

How to write engaging bullet points

Bullet points enhance your health and medical content. Here’s how to use them.

Filed Under: Health & medical editing, Readability and plain english

addressing vaccine hesitancy checklist

LAST UPDATED August 16, 2022 | FIRST PUBLISHED February 24, 2021 | BY Michelle Guillemard

Addressing Vaccine Hesitancy Checklist

Do you want best-practice strategies for addressing vaccine hesitancy? This checklist captures essential evidence-based techniques for communicating clearly about vaccination.

Filed Under: Health communication research, Health writing, Writing about COVID-19

medical editing

LAST UPDATED June 19, 2023 | FIRST PUBLISHED February 24, 2021 | BY Michelle Guillemard

Medical editing: Getting started

Editing is a mindset.

Filed Under: Health & medical editing, Health communication research

what does a health writer do

LAST UPDATED August 16, 2022 | FIRST PUBLISHED February 16, 2021 | BY Michelle Guillemard

What does a health writer do?

A quick overview of what a health writer does every day to help you decide if it’s the right career choice for you.

Filed Under: Health communication research

how to use your journey to promote your services

LAST UPDATED May 23, 2024 | FIRST PUBLISHED July 29, 2020 | BY Michelle Guillemard

How to use your journey to promote your health writing services

Your career journey is a key selling point – and clients want to know about it.

Filed Under: Growing your career, Health copywriting

freelance pricing strategies

LAST UPDATED May 23, 2024 | FIRST PUBLISHED July 13, 2020 | BY Michelle Guillemard

2 freelance pricing strategies that help you win writing jobs

Discover how to price your work effectively and increase your chances of securing writing jobs.

Filed Under: Freelance health writing, Growing your career

freelance writer or employed writer

LAST UPDATED May 23, 2024 | FIRST PUBLISHED April 19, 2020 | BY Michelle Guillemard

How to choose between being a freelance writer and an employed writer

If you want to be a health writer, you’ll need to decide between going freelance and getting a full-time job. So, which option would be best for you? Read on to compare the pros and cons of both.

Filed Under: Freelance health writing, Growing your career

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